The President of Emmis Communications-owned TagStation LLC — the entity behind the NextRadio app and the cloud-based TagStation radio data service — has been chosen to discuss the role of big data in shaping strategic business planning and revenue growth at a South Florida event strictly for CFOs.
Paul Brenner will be delivering an hour-long presentation at precisely 10:50am on Friday, March 9 at the Media Financial Management Association (MFM) 2018 CFO Summit. The event is scheduled for March 8-9 at the Fort Lauderdale Beach Hilton.
Brenner will provide an overview on the future of the radio business, particularly the role of big data applications in optimizing advertising pricing, consumer engagement and the use of emerging audience delivery platforms.
“With advertisers looking to follow consumers who are spending more time on portable media devices, Paul’s experiences in monetizing mobile platforms is of particular interest to media businesses,” said MFM and BCCA subsidiary President/CEO Mary M. Collins. BCCA is the media industry’s credit association. “Paul’s willingness to share his expertise on industry-wide and cross-media audience measurement instruments will prove valuable for all media companies seeking new ways to grow revenues.”
Brenner led the 2006 creation and development of the Broadcaster Traffic Consortium (BTC) for broadcast radio data distribution of traffic weather, fuel price and other location-based information to automobiles. He continues to serve as president of the industry consortium, which operates throughout the U.S. and Canada to distribute data via FM and HD Radio technology. BTC serves consumer devices and automobiles with Nokia-owned content partner HERE. Customers include Garmin, Mercedes-Benz, Honda, Hyundai, Kia, and Mitsubishi.
Brenner currently serves as Vice-Chair for the North American Broadcasters Association.