Alex Berkett is Co-Founder and Executive Vice President of Townsquare Media, radio’s newest public company. It’s taking a thoroughly modern approach to running a business based on local radio, and Mr. Berkett takes us through the ABCs of it in an interview in a special RBR+TVBR print edition available at the NAB Show in Las Vegas.
To find out what he has to say, if you’re at the NAB Show, all you have to do is pick up a copy of RBR+TVBR, available free at right here. Look for our specially marked bins. And of course, loyal paid subscribers will get their own PDF version delivered straight to their inbox.
Here’s a sneak preview into some of his thoughts.
Despite the overall disruption of traditional media platforms and increased audience fragmentation, we are proud to be growing our audiences across all platforms – our radio listeners (terrestrial and online), online visitors and on-site audiences.
On the company’s multipronged approach to growth: “Despite the overall disruption of traditional media platforms and increased audience fragmentation, we are proud to be growing our audiences across all platforms – our radio listeners (terrestrial and online), online visitors and on-site audiences.”
On Townsquare’s M&A strategy”: “We are always evaluating acquisition opportunities in radio, as well as in digital and live events. We look for assets which fit our strategic plan. We target assets located in small and mid-sized markets with low-economic volatility.”
There’s much more – get your copy and check it out.
