You have before you a comprehensive guide to the Talk radio audience, based on exhaustive research from the data experts at BIGinsight. The information contained herein is gathered from respondents to a detailed and multi-faceted survey which delves into all sorts of personal habits and facts.
What the respondents have in common is the fact that they all indicated that they were fans of Talk Radio. They have a lot of other things in common as well, as you will learn if you read this survey.
You will find out the demographic characteristics of the Talk Radio audience, the ways in which they use and respond to media, and you will also have an in-depth look at their spending habits. Radio stations should be able to use this information to market their loyal listeners and to effectively target likely advertisers. Marketing executives will get a clear picture of Talk listeners which will enable them to make an educated determination as to whether or not to include Talk Radio in a campaign. Read on!