Talkers take over Washington


Hold Their Feet to the Fire concluded its second day at the Phoenix Park Hotel on Capitol Hill in Washington yesterday. The event featured between 45-47 radio talkers who reminded legislators that Americans want enforcement when it comes to illegal immigration.

More importantly, they reminded their listeners to remind the legislators and their staffs, both in Washington and in the politicians’ home districts. In addition, the talkers’ fans joined activists in visiting Washington and hitting Capitol Hill personally to meet with members of Congress and their staffs.

The two-day event was organized by Federation for American Immigration Reform (FAIR) and Radio America Networks’ Roger Hedgecock. Perhaps the most prominent featured talker was Lou Dobbs, who is heard on United Stations Radio Networks in addition to his work before the cameras at CNN.

The special focus of this year’s version of the annual event is the possibility of extending benefits to illegal aliens as Congress takes on health care reform.

The organizers think of the event as the “Town Hall of the Airwaves.”

RBR/TVBR observation: An audience that will follow an air talent to Washington and knock on doors in Congress is a loyal and engaged audience. And they might go out of their way to support your business if they realize you are one of the advertisers helping to keep their favorite talker on the air.