Target launched a new music store front with the help of Sony BMG and Hip Digital Media. The new store front is an effort to take music and content to the forefront of the digital world and is a first for Target. With Amazon, iTunes and Wal Mart taking digital leads in music, Target is now stepping up with custom music store fronts, and working directly with labels. This is the first digital download site promotion in the U.S for Target. Hip Digital Media was chosen to build and power the new launch with musician John legend – www.johnlegend.com.