It’s a holiday integration with ABC’s hit series “Revenge”: In addition to unveiling their holiday collection, Target and Neiman Marcus will be the sole sponsors of an upcoming episode, airing Sunday, 11/11 at 9 p.m. ET/PT. In lieu of spots, the retailers are working directly with the creative team of the series known for its flair for fashion and high style, to create original content incorporating the Target + Neiman Marcus Holiday Collection, which will air throughout the November sweeps episode of the hit show.
“The scale of our partnership with Neiman Marcus propelled us to go well beyond the traditional approach and develop marketing initiatives that reflect the historic nature of this collaboration,” said Jeff Jones, chief marketing officer and EVP, Target. “Working with the team at ABC has been invigorating. We’re confident the November 11 episode of “Revenge” will blow our guests away and, much like our collection with Neiman Marcus, provide an unforgettable element of surprise this holiday season.”
“This is an unprecedented event on every level,” said Marla Provencio, ABC Entertainment Group EVP/CMO. “It has been a great experience collaborating with these two iconic brands, and we are thrilled that they chose ABC’s “Revenge” as the exclusive partner.”
More info about the integration on the 11/11 mid-season finale will be available via ABullseyeView.com and NMDaily.com.