TargetSpot, an Internet and mobile radio ad network, announced a partnership with Aha Mobile to deliver audio advertising to the free Aha Radio mobile app. Advertisers will be able to target listeners based on real-time, mobile, geographical data about drivers provided by the Aha Radio application.
Aha plans to integrate TargetSpot’s new mobile advertising platform on various Aha Radio stations. A key feature of the integration will allow advertisers to geographically target listeners based on real-time GPS data and their personal preferences and interests. This will help advertisers pinpoint the listener’s location and deliver ads that reach them at the most appropriate time and place.
Aha Mobile provides the first on-demand, interactive, personalized radio service for people on the go. By turning the web content people care about into customized radio stations, Aha keeps users safely connected throughout the day- whether they are in the car, running on the treadmill or anywhere else. Information like Facebook newsfeeds, live traffic reports from nearby drivers, local restaurant ratings, and popular podcasts are all delivered audibly, rather than visually, with Aha.