Streaming media advertising company, TargetSpot announced its nationwide network will now receive an Arbitron Ranking, with a full third-party accounting of the size and scope of the growing company’s listener base.
TargetSpot’s nationwide network of over 600 stations will get a comScore Arbitron Online Radio Rating, which provides AQH and Cume audience estimates for standard dayparts and demo. The comScore Arbitron ratings join a number of special agency focused services that TargetSpot offers, including frequency caps and flighting, custom networks, hierarchical accounts, and compatibility with DoubleClick’s DART and aQuantive’s Atlas tracking.
“TargetSpot is doing everything possible to make utilizing internet radio advertising easy for media planners and buyers,” said Matt Feinberg, SVP/Zenith Media.
TargetSpot’s technology allows businesses of all sizes to create, buy and place ad messages on internet radio. In addition to its full-service offering, TargetSpot offers a self-service option that allows advertisers to create customized audio, video, banner and text ads with an array of jingles, sound effects and visuals provided by TargetSpot. Clients can also upload their current creative directly into their TargetSpot account. Ads are then targeted to a specific demographic, location (down to the zip code) and/or station.
In its first year of operation, TargetSpot is already working with CBS Radio and Entercom, as well as several pioneers of internet radio, and a number of web 2.0 music service innovators. Additionally, beginning this Spring, TargetSpot will also provide access to streaming advertising on AOL Radio streams powered by CBS Radio’s technology.
