More than 350 celebrities and music & entertainment execs raised $260,000 at the fifth annual Taste of Hope, benefiting City of Hope at Three Sixty° in LA. City of Hope, located just outside LA, is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Guests in attendance included industry executives Steve Bartels, Tom Corson, Peter Gray, Richard Palmese, Tom Poleman, “L.A.” Reid and Barry Weiss, and celebrities included Carrie Underwood.
“The evening showcased the tremendous support for City of Hope and its dedication to finding a cure and prevention for cancer and other devastating diseases,” said Alissa Pollack, Taste of Hope event chair, EVP/Integrated Music Marketing for Mediabase Worldwide. “I’m personally moved by the way the industry comes together to help quickly accelerate advanced research to improve the quality of life for patients and their families.”
Inspired by the guiding humanitarian principles of City of Hope and motivated by the institution’s commitment to innovative medical research and compassionate patient care, a group of key industry executives founded the Music and Entertainment Industry Group in 1973. In its 37-year history, the group has raised over $89 million for City of Hope and has honored some of the most important figures in the music and entertainment industry.
This year, Shelli and Irving Azoff, executive chairman of Live Nation Entertainment and chairman and CEO of the Frontline Management Group, will be honored with The Spirit of Life Award. Recent past honorees include Tim Leiweke, president and CEO, AEG, Doug Morris, chairman and CEO of UMG, and Bob Cavallo, chairman, Disney Music Group.