TBS brags on Q4 ratings for Conan

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Conan O’Brien’s hit series on TBS is the youngest talk show in late-night television, with top ratings in two key demos: adults 18-49 and 18-34.  CONAN is averaging 1,443,000 adults 18-49 and 930,000 adults 18-34, while the show’s median age is just 33.


These season-to-date figures run from Nov. 8 through Dec. 30, 2010, and add in time-shifted viewing data, providing the broadest picture yet of the current late-night landscape.  Time-shifted viewing accounted for a sizable portion of the CONAN audience, including 361,000 growth in 18-49 and 236,000 growth in 18-34 when comparing Live to Live + 7 viewing.  With these time-shifted numbers included, CONAN ranks first among all late-night talk shows.

CONAN receives a far bigger lift from time-shifted viewing than broadcast shows, which is a reflection of the young fan base that O’Brien attracts.  Most late-night talk shows on broadcast television have median ages in the mid 50s, compared to 33 for CONAN.

“CONAN is just getting started on TBS, but the show has already proven to be a huge success in attracting a young, loyal audience,” said Michael Wright, executive vice president and head of programming for TBS, TNT and Turner Classic Movies (TCM).  “CONAN is #1 with key demos, and we are thrilled that the show is even younger than expected.”

Season-to-Date Ratings Highlights for Late-Night Talk Shows*:

Adults 18-49
CONAN     1,443,000
The Tonight Show with Jay Leno    1,345,000
Late Show with David Letterman     1,151,000
The Daily Show with Jon Stewart    1,064,000
Late Night with Jimmy Fallon    835,000
The Colbert Report    822,000
Chelsea Lately    784,000
Jimmy Kimmel Live!    724,000
Late Late Show with Craig Ferguson    707,000
Lopez Tonight     557,000

Adults 18-34
CONAN     930,000
The Daily Show with Jon Stewart    574,000
The Colbert Report    490,000
Chelsea Lately    479,000
The Tonight Show with Jay Leno    470,000
Late Show with David Letterman    374,000
Lopez Tonight    331,000
Late Night with Jimmy Fallon    329,000
Late Late Show with Craig Ferguson    266,000
Jimmy Kimmel Live!    246,000        

Median Age
CONAN     33
Lopez Tonight    33
Chelsea Lately    35
The Colbert Report    39
The Daily Show with Jon Stewart    42
Late Night with Jimmy Fallon    49
Jimmy Kimmel Live!    52
Late Late Show with Craig Ferguson    53
Late Show with David Letterman    56
The Tonight Show with Jay Leno    56

* Turner Research from Nielsen Media Research data.  Final Live+7 data (11/08/10-12/26/10) blended with Live+Same Day (12/27/10-12/30/10).  Based on premiere episodes, Monday-Thursday telecasts only.  Time-shifted data based on difference between Live+7 vs Live (11/08/10-12/23/10).

CONAN originates from Stage 15 at Warner Bros. Studios and is produced by Conaco LLC.  Jeff Ross is the executive producer.

(Source: TBS)