TBS’ Exclusive Coverage of Game #4 of Rangers/Yankees Delivers the Second Most Watched League Championship Series Game in Cable Television History Game #4 Earns a 6.3 U.S. Rating and 9.9 Million Total Viewers.
ALCS on TBS averaging a 5.0 U.S. HH Rating and more then 8 Million Total Viewers
TBS’ exclusive coverage of Game #4 of the American League Championship Series presented by Capital One Venture Card (ALCS), featuring the Texas Rangers @ NY Yankees, was the second most watched LCS game in cable television history, delivering a 6.3 US HH Rating and approximately 9.9 million total viewers. The game trails only TBS’ coverage of the 2008 ALCS Game 7 matchup between the Boston Red Sox and Tampa Bay Rays (7.9 US HH Rating and approx. 13.4 million total viewers),
To date, TBS’ coverage of the 2010 LCS is up significantly over the network’s LCS (Dodgers/Phillies) coverage from last year, delivering a 5.0 U.S. Rating (+46%) and more then 8 million total viewers (+44%). Through four games of the ALCS, TBS is delivering strong double digit growth in all key demos vs. the network’s coverage of the 2009 NLCS, including:
US HH Ratings:+46% (5.0 vs. 3.5 US Rating)
Total Viewers: +44% (8,018,000 vs. 5,569,000)
A18-34: +40% (1,550,000 vs. 1,104,000)
A18-49: +44% (3,383,000 vs. 2,352,000)
A25-54: +51% (3,617,000 vs. 2,392,000)
M18-34: +51% (1,089,000 vs. 724,000)
M18-49: +55% (2,382,000 vs. 1,540,000)
M25-54: +64% (2,540,000 vs. 1,553,000)
TBS’ coverage of Game #4 of the Texas Rangers at New York Yankees at delivered a 17.1 rating in the New York market and a 26.5 rating in the Dallas Fort-Worth market.
If the NY Yankees win today, the MLB Postseason on TBS would continue on Friday (Oct. 22) beginning at 7:30 p.m. (ET) with TBS MLB on Deck presented by Jeep, followed by Game #6 of Yankees/Rangers at 8 p.m. (ET). Inside MLB presented by Captain Morgan will conclude TBS’s coverage, following the completion of the game.
(Source: Turner -Based on Nielsen Media Research Live + Same Day data stream. Fast National data (10-16-2010 to 10-19-10) compared to 2009 NLCS 5 game average on TBS (10-15-09 to 10-18-09). Local metered market ratings based on Arianna data (10-19-10).