TBS gearing up for the MLB post-season


As the “boys of summer” head into the fall playoffs, TBS is bringing back Postseason TV as a digital product to complement its cable broadcast package. The subscription online package will let die-hard baseball fans customize their viewing of the Major League Baseball playoff series.

TBS and MLB Advanced Media are collaborating to bring fans additional access to this year’s League Division Series (LDS) and National League Championship Series (NLCS) beginning Friday, September 30. The subscription-based Postseason.TV package will once again stream alternate camera angles live for every LDS and NLCS game, allowing fans to customize their own online viewing experiences. Postseason.TV will be available on MLB.com and its mobile app platforms.

Postseason.TV will complement TBS’ coverage with up to 10 different camera angles available throughout each game, which viewers can navigate for different vantage points from their computers or handheld devices. Subscribers can watch one camera angle or view up to four different cameras simultaneously through a multi-screen option. Fans also will be granted access to live batting practice coverage from multiple camera angles, in-progress box scores, video highlights and streaming Tweets from MLB, TBS and fans.

“Postseason.TV gives baseball fans the opportunity to enhance their television viewing experience on TBS with extensive interactive live video on their laptops, tablets and smart phones,” said Matthew Hong, Turner Sports senior vice president and general manager of sports operations. “As more and more fans watch baseball using multiple screens at once, TBS and Postseason.TV combine to provide an immersive and all-access experience which is second to none.”

Postseason.TV is live and blackout-free and available to residents in the U.S. and Canada only. Subscriptions to Postseason.TV are available for a one-time fee of $5.99 for the complete package of LDS and NLCS games or individually for the Division Series ($3.99) and NLCS ($2.99). In addition to the web-based product, Postseason.TV also is available on mobile devices via MLB.com At Bat 11 for iPhone, iPod touch, iPad and Android.

“These offerings embody our collective efforts to ensure baseball fans have access across a variety of distribution points to those emotionally-charged moments that define our Postseason,” said Kenny Gersh, senior vice president, business development, MLBAM. “As enhancements to Turner’s broadcasts, these products will continue to deliver October baseball is a unique way, leveraging the power of interactive media to drive fan engagement.”

RBR-TVBR observation: While some networks and consumers are complaining about the ever-rising price tags for sports rights, it seems there are many sports fans that just can’t get enough – and are willing to pay for more. There must be come way to accommodate both views.