Traffic System Integration Enhanced For Brando


Users of Ontario, Canada-based Bannister Lake’s Brando automation solution how have a greater array of integration possibilities with third-party traffic and billing systems.

The enhanced system integration comes with the addition of support for the Broadcast Exchange Format (BXF), the SMPTE standard that streamlines interoperability and data exchange in broadcast and production workflows.

Brando enables users to map dynamic branding and informational elements — including promos, bumpers, next boards, and content ratings — to their program schedule through an intuitive, web-based interface.

Also known as SMPTE-2021, BXF provides a standardized approach for the exchange of data including schedule information and as-run logs. The addition of BXF support complements Brando’s interactive scheduling capabilities and existing, vendor-specific traffic system integrations with standards-based program schedule retrieval and as-run log publishing.

Brando can automatically import BXF-compliant scheduling data, and export BXF-formatted as-runs through its BLADE (Bannister Lake Active Data Exchange) API.

Brando tightly integrates with Ross Video’s Xpression motion graphics system in a template-based workflow that streamlines branding asset creation, updating graphics with program and promotional data whenever the branding element is shown.

Branding events can be triggered through broadcast automation systems or manually. The software supports an unlimited number of channels in a single on-premises server or cloud-based installation, including cross-channel promotion capabilities.

The new BXF support is available immediately on new Brando systems and as a free upgrade for existing customers.