Teens hope to shame magazine with advertiser content


Usually when advertisers become embroiled in a controversy involving a media company, they are being boycotted for sponsoring it. This time, a group of teenagers is trying to alter the content of Teen Vogue by using the content of certain advertisers as a positive example.

Emma Stydahar, Carina Cruz and Britney Franco are members of the “girl-fueled” SPARK movement, and their goal is to get the magazine to stop presenting unrealistic depictions of teen girls in its pages. Their campaign is being mounted with the assistance of activist group Change.org.

According to the girls, aged 17, 17 and 13 respectively, the editor of the magazine turned them down cold.

With no luck dealing with the magazine, the trio is mounting a petition campaign headed to three advertisers — Neutrogena, Tampax, and Clean & Clear – who do take care to provide realistic portraits of teenagers, in hopes that they will be able to influence the content of the magazine.

“If you look at the ads that Neutrogena, Tampax, and Clean & Clear put in Teen Vogue, it’s easy to see that they value diversity and representations of real girls living full, happy lives. That’s what we’d like to see in Teen Vogue’s editorial content, and we want their advertisers to push them to get there,” said Franco.

RBR-TVBR observation: Wow! – A media controversy in which the advertisers are the good guys. Amazing – almost in the man bites dog category.