A Big D Upgrade In Play For WFAA

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Don’t think over-the-air reception as “cord cutting” continues to grow isn’t a key concern in the C-Suites of the nation’s biggest broadcast television companies?


Think again. In Georgia, Gray Television is securing a trio of LPTVs to give two of its full-power stations a boost. Concurrently, TEGNA has reached a deal with a major Hispanic-targeted media company that will give it improved signal coverage in the Dallas-Fort Worth market.

The deals show just how valuable UHF signals have become in a digital TV world.


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