Teleflora, the world’s leading flower wire service, will premiere a commercial in conjunction with Super Bowl XLIII. This marks the first time in the company’s 75 year history that it will advertise during one of the world’s most watched and celebrated sporting events. Teleflora’s 30-second spot will air during the game’s second quarter.
"Our main priority has always been to support our member florists, and during these hard economic times, Teleflora wants to help our members generate sales and foot traffic into their shops," said Shawn Weidmann, President, Teleflora. "The opportunity to reach 90 million potential buyers less than two weeks before Valentine’s Day – one of the largest flower buying holidays – is something that couldn’t be passed up."