The leading flower delivery service, along with five-time Grammy Award winner Faith Hill, announced the creation of “The Collection by Faith Hill.” Developed with Teleflora to reflect her style, taste, and artistry, Faith Hill and her Teleflora collection — “The Collection by Faith Hill” — will be unveiled in Teleflora’s latest television commercial set to debut during Super Bowl XLV on FOX 2/6.
The company’s in-house ad agency, Fire Station, was behind the concept and creative. Teleflora returns to the big game for a third year with a 30-second spot that will air during the second quarter. The commercial will continue to air through 12/12 on sports-focused cable channels and primetime cable shows geared towards male viewers.
Teleflora and Hill will collaborate throughout the year on “The Collection by Faith Hill,” adding to the assortment with a variety of bouquets, including Valentine’s Day flowers, Mother’s Day flowers, and Christmas flowers, as well as everyday occasions.
Hill stars in a humorous Valentine’s Day spot staged in a recording studio where she steps in to coach her sound tech through a Valentine’s Day dilemma, creating an unexpected and funny twist to the spot. Also making its debut in the commercial is the lead bouquet in “The Collection by Faith Hill” Valentine’s Day assortment — “The Valentine’s Bouquet.”
Also debuting in conjunction with Teleflora’s latest commercial will be Teleflora’s fun new “Flower Coach” iPhone app, which ties into the theme of the commercial with an unexpected twist.