TeleFutura is America's #2 Spanish network in primetime

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TeleFutura, one of the largest Spanish-language networks in the U.S. and the ideal entertainment alternative for Hispanics across the nation, announced today it is set to finish as the #2 Spanish-language network in primetime (M-Sun 7-11pm), delivering its best sweep performance ever during the competitive February Sweep period.  Attracting 1.1 million Total Viewers 2+, 621,000 Adults 18-49, 360,000 Adults 18-34 and 423,000 Persons 12-34, TeleFutura is also experiencing dramatic double-digit audience growth in primetime among all key demographics compared to the same period a year ago, while Telemundo shows audience declines in key demographics. 


 

Primetime (M-Sun 7pm-11pm) Audience

(February 2010 Sweep-to-date vs. February 2009 Sweep)

 

Demo

TeleFutura

Feb 2010 Sweep

% Change

vs. Feb. 2009 Sweep

Telemundo

Feb. 2010 Sweep

% Change

vs. Feb. 2009 Sweep

Total Viewers 2+

1,103,000

+58%

950,000

-17%

Adults 18-49

621,000

+62%

565,000

-17%

Adults 18-34

360,000

+64%

342,000

-9%

Persons 12-34

423,000

+69%

410,000

-8%

 

In addition, TeleFutura is reporting audience increases in every hour during weekday primetime from 7-11pm across all key demographics including Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34.

 

“This is a historic moment for TeleFutura and we are extremely proud that our audience is responding so positively to our commitment to offering the best programming alternatives,” said Bert Medina, senior vice president and operating manager, TeleFutura. “We have great things in store for TeleFutura this year and we’re excited to move forward with this great momentum as America’s #2 Spanish-language network in primetime.”    

 

Additional Highlights:

 

This February Sweep, TeleFutura:

 

o       Grows its audience for the third consecutive sweep period during Monday to Sunday 7-11pm primetime (since May 2009 Sweep) among Total Viewers 2+, Adults 18-34 and Persons 12-34.

 

o       Is the #2 Spanish-language network in Total Day (M-Sun 7:00am-2:00am):

 

§  Beating Telemundo among all key demographics, including Total Viewers 2+ (535,000 vs. 493,000; +9% Adv.), Adults 18-49 (299,000 vs. 267,000; +12% Adv.), Adults 18-34 (178,000 vs. 154,000; +16% Adv.) and Persons 12-34 (211,000 vs. 180,000; +17% Adv.).

 

§  Reporting audience growth in this key daypart (M-Sun 7am-2am) compared to last year’s February Sweep, while Telemundo shows audience declines among Total Viewers 2+ (TFN: +35% vs. TEL: -8%), Adults 18-49 (TFN: +33% vs. TEL: -11%), Adults 18-34 (TFN: +36% vs. TEL: -4%) and Persons 12-34 (TFN: +44% vs. TEL: -3%).

 

o       Also holds the #2 Spanish-language network position in six out of the seven key dayparts that include: M-F Early Morning, M-F Daytime, M-Sun Primetime, M-Sun Late Fringe, Weekend Daytime and overall Total Day among Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34.

 

Program Highlights:

 

TeleFutura’s “El Capo” (M-F 7-8pm):

 

o       Since its premiere on February 1st, 2010, “El Capo” has shown consistent audience growth in the weeknight 7pm hour for TeleFutura across all demographics including Total Viewers 2+, Adults 18-49 and 18-34, Men 18-49 and 18-34, Women 18-49 and 18-34, and Persons 12-34.

 

o       Consistently positions TeleFutura as the #2 Spanish-language network in the weeknight 7pm hour among all key demographics.

 

o       Is attracting two to three times more viewers in the hour versus Telemundo’s “12 Corazones.”

 

Monday to Friday 7:00pm-8:00pm

February 2010 Sweep-to-date (2/4-2/26)

 

Demo

TeleFutura’s

“El Capo”

Telemundo’s      “12 Corazones”

TeleFutura % Adv. vs. Telemundo

Total Viewers 2+

1,337,000

724,000

+85%

Adults 18-49

805,000

385,000

+109%

Adults 18-34

465,000

231,000

+101%

Men 18-49

413,000

238,000

+74%

Women 18-49

392,000

147,000

+167%

Men 18-34

254,000

145,000

+75%

Women 18-34

211,000

86,000

+145%

Persons 12-34

542,000

270,000

+101%

 

o       “El Capo” is also generating triple-digit audience increases in the weeknight 7:00pm-8:00pm hour for TeleFutura versus last year’s February Sweep  among key demographics:

 

§   Total Viewers 2+ (+106%, 1,337,000 vs. 650,000)

§   Adults 18-49 (+248%, 805,000 vs. 231,000)

§   Adults 18-34 (+297%, 465,000 vs. 117,000)

§   Men 18-49 (+275%, 413,000 vs. 110,000)

§   Women 18-49 (+224%, 392,000 vs. 121,000)

§   Men 18-34 (+316%, 254,000 vs. 61,000)

§   Women 18-34 (+277%, 211,000 vs. 56,000)

§   Persons 12-34 (+301%, 542,000 vs. 135,000)

 

o       Meanwhile, Telemundo’s Monday to Friday 7:00pm-8:00pm viewership is down thus far in the February 2010 Sweep compared to the same period last year among Total Viewers 2+ (-17%), Adults 18-49 (-22%), Adults 18-34 (-20%), Men 18-49 (-21%), Women 18-49 (-23%), Men 18-34 (-20%), Women 18-34 (-20%) and Persons 12-34 (-18%).

 

(Source: Univision Communications)