TeleFutura Out-delivers the CW

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TeleFutura Out-delivers the CW in Overall PrimeAmong Total Viewers 2+, Adults 18-49 and Adults 18-34
  
NPM Broadcast Prime Highlights Week of 01/11/10


TeleFutura delivered more viewers than the CW in primetime across key demographics including Adults 18-49 (+7%), Adults 18-34 (+18%) and Total Viewers 2+ (+5%).

For the week, TeleFutura saw increases versus last year’s averages across Total Viewers 2+ (+52%), Adults 18-49 (+61%) and Adults 18-34 (+67%), while Telemundo declined.

TeleFutura out-delivered Telemundo on  3 out of 7 nights among Total Viewers 2+ and on 2 out of 7 nights among Adults 18-34.

Thus far in the 2009/2010 Season, TeleFutura has out-performed Telemundo on 36 nights among Adults 18-34,  on 34 nights among Adults 18-49 and on 35 nights among Total Viewers 2+.

TeleFutura’s  10pm novela “Vecinos” (Neighbors) delivered more viewers than Telemundo’s “Victorinos” last week among Total Viewers 2+ (1.2 million), Adults 18-49 (739,000), Adults 18-34 (469,000), Women 18-49 (360,000) and Women 18-34 (218,000).  “Vecinos” (Neighbors) delivered nearly +30% more Adults 18-49 and Adults 18-34 than Telemundo in the 10pm hour.

Last week, “Vecinos” (Neighbors) delivered its highest weekly performance among Women 18-34 (218,000) and Women 18-49 (360,000)since premiering in its one-hour time slot at 10pm.  Additionally, the novela delivered its second highest week among Adults 18-34 (469,000) and Persons 12-34 (541,000).

TeleFutura’s Sunday night movie line-up “La Liga Extraordinaria” (The League of Extraordinary Gentlemen) and “Walking Tall” on “Cine de las Estrellas” beat Telemundo’s primetime movie block “Cine Nuestro” (El Raton Perez) and “Cine Millonario” (Bad Boys II) by strong margins among Total Viewers 2+ (+25%), Adults 18-49 (+28%) and Adults 18-34 (+17%).

(source: data and information provided by Univision)