On the heels of TeleFutura’s impressive performance in the first two weeks of the 2010/2011 Season where it has outperformed Telemundo in Spanish-language primetime among Adults 18-49 and 18-34, the network delivered yet another hit in primetime on Monday night with the record-breaking, thrilling finale of its hit series “Rosario Tijeras” (M-F 10:00pm ET/PT, 9:00pm Central).
The series delivered 2.0 million Total Viewers 2+, 1.3 million Adults 18-49, 878,000 Adults 18-34 and 1.0 million Persons 12-34, becoming the highest-ever series or novela finale in the network’s history among Adults 18-49 and Adults 18-34 and other key demos. Additionally, the finale of “Rosario Tijeras” out-delivered every single novela finale telecast on the Telemundo network since 1992 among Adults 18-49, Adults 18-34 and Persons 12-34.
TeleFutura vs. Telemundo
Monday, October 4, 2010, Spanish-Language Prime
7:00pm-11:00pm Average Audience
|
Demographics |
TeleFutura |
Telemundo |
TeleFutura % Advantage |
|
Total Viewers 2+ |
919,000 |
795,000 |
+16% |
|
Adults 18-49 |
570,000 |
412,000 |
+38% |
|
Adults 18-34 |
359,000 |
237,000 |
+51% |
|
Persons 12-34 |
402,000 |
264,000 |
+52% |
Additional Network Highlights:
The one-hour grand finale of “Rosario Tijeras:”
· Was the highest-ranked telecast in the series’ full-run (since 07/12/2010) among all key demographics, including Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34.
· Drew more Adult 18-34 viewers than the original airings for NBC’s “Chase” and CW’s “90210.” In fact, the “Rosario Tijeras” finale also delivered more Total Viewers 2+ and Adult 18-49 viewers than CW’s “90210.”
· Averaged 3x to 4x more viewers in the hour than Telemundo’s “Alguien Te Mira” on Monday night:
TeleFutura’s “Rosario Tijeras” vs. Telemundo’s “Alguien Te Mira”
Monday, October 4, 2010, 10:00pm-11:00pm
Average Audience
|
Demographics |
TeleFutura’s “Rosario Tijeras” Grand Finale |
Telemundo’s “Alguien Te Mira” |
TeleFutura % Advantage |
|
Total Viewers 2+ |
2,007,000 |
634,000 |
+217% |
|
Adults 18-49 |
1,346,000 |
357,000 |
+277% |
|
Adults 18-34 |
878,000 |
203,000 |
+333% |
|
Men 18-49 |
685,000 |
158,000 |
+334% |
|
Women 18-49 |
661,000 |
199,000 |
+232% |
|
Men 18-34 |
450,000 |
80,000 |
+463% |
|
Women 18-34 |
427,000 |
123,000 |
+247% |
|
Persons 12-34 |
1,002,000 |
222,000 |
+351% |
Local Market Highlights:
· Locally, the finale of “Rosario Tijeras” on TeleFutura out-performed “Alguien Te Mira” on Telemundo on Monday (10/04/10) from 10-11pm in the following markets:
Among Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
Locally, TeleFutura out-performed Telemundo, on Monday (10/04/10), during all of Spanish-language primetime (7-11pm) in the following markets:
Among Total Viewers 2+: Los Angeles, Houston, Dallas, Phoenix, San Francisco and Sacramento
Among Adults 18-49 and Adults 18-34: Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
Among Persons 12-34: Los Angeles, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
Locally, the finale of “Rosario Tijeras” on TeleFutura out-performed primetime programming on ABC, CBS and NBC from 10-11pm in the following markets:
· Among Adults 18-49: Los Angeles, Miami and Houston
· Among Adults 18-34: Los Angeles, Miami, Houston, San Francisco and Sacramento
· Among Persons 12-34: Los Angeles, Miami, Houston, San Francisco and Sacramento
(Source: Univision Communications Inc. – The Nielsen Company, NSI Ratings 10/04/10, “Rosario Tijeras”” aired 10/04/10 from 10-11pm ET/PT, 9-10pm Central. Live+SD. The Nielsen Company, NPM (10/04/2010) 7:00pm-11:00pm. “Rosario Tijeras” grand finale aired from 10:00pm-11:00pm. Highest-ranked novela finale of all-time based on (TF: 01/14/2002-10/04/2010 and TEL: 10/26/1992-10/04/2010). NHPM data prior to 02/27/2006 for TeleFutura and prior to 01/30/2006 for Telemundo. Live+SD)
