TeleFutura’s Primetime Increases +35% among Total Viewers 2+ versus the same week a year ago.
NPM Broadcast Prime TeleFutura Highlights Week of 03/29/10:
Last week, TeleFutura delivered nearly 1.0 million Viewers 2+, 559,000 Adults 18-49 and 319,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm, Sun 7pm-11pm).
Versus the same week a year ago, TeleFutura experienced huge audience gains of +35% among Total Viewers 2+ and +28% among Adults 18-49 during broadcast prime (Mon-Sat 8pm-11pm, Sun 7pm-11pm) while Telemundo saw audience declines of -4% among Total Viewers 2+ and minimal growth among Adults 18-49 (+2%) TeleFutura out-delivered Telemundo on 4 out of 7 nights among Total Viewers 2+during broadcast prime (Mon-Sat 8pm-11pm, Sun 7pm-11pm) last week.
TeleFutura continues to generate more nightly wins in the current 2009/2010 Season during broadcast prime versus the same period in the 2008/2009 Season over Telemundo among Total Viewers 2+ (64 nights vs. 22 nights), Adults 18-49 (52 nights vs. 24 nights) and Adults 18-34 (58 nights vs. 23 nights).
TeleFutura is reporting strong audience gains during broadcast prime (Mon-Sat 8pm-11pm, Sun 7pm-11pm) in the current 2009/2010 Season versus the same period in the 2008/2009 Season while Telemundo shows audience declines among all key demographics, including Total Viewers 2+ (TFN +49% vs. TEL -11%), Adults 18-49 (TFN +47% vs. TEL -6%) and Adults 18-34 (TFN +48% vs. TEL -1%).
TeleFutura’s primetime novela, “Vecinos,” once again delivered more Total Viewers 2+ (1,358,000 vs. 1,277,000;+6% Adv.), Adults 18-49 (852,000 vs. 796,000;+7% Adv.) and Adults 18-34 (519,000 vs. 500,000;+4% Adv.) than Telemundo’s “Donde Esta Elisa” in the Monday to Friday 10pm-11pm hour last week.
On Saturday night (04/03/2010; 8pm-11pm), TeleFutura was the #2 Spanish-language Network thanks to its strong primetime line-up which consisted of “Cine de las Estrellas: Dennis The Menace” and “FLM: San Luis vs. Uanl Tigres,” beating Telemundo’s primetime line-up of “Futbol Estelar: Monterrey vs. Unam”, “Cine de Impacto II: Doom” and “Futbol Estelar II: Atlas vs. Atlante” among Total Viewers 2+ (TFN 611,000 vs. TEL 483,000; +27% Adv.), Adults 18-49 (TFN 346,000 vs. TEL 304,000; +14% Adv.) and among Adults 18-34 (TFN 212,000 vs. TEL 171,000; +24% Adv.).
(Source: Univision)
