In July, Telemundo.com ranked as one of the top three most “engaged” video experiences among all TV networks and ranked highest for “viewser” engagement among other Spanish language websites (as measured by the number of videos per visitor and minutes per viewer) according to comScore.
Telemundo.com reports an average of 21.5 videos per viewer and 67.6 minutes per viewer. Telemundo.com delivered twice as many videos per viewer and minutes per viewer than Univision.com.
The site also recently delivered its best quarter ever, reporting a record in video streaming with nearly 31 million streams delivered for the quarter, +128% YOY growth. Telemundo.com also delivered record unique visitors for the quarter, attracting nearly 3.5 million uniques.
81% of Hispanic adults watched videos online in May, compared to 76% of African American adults and 69% of white adults.