Telemundo delivers double-digit growth across primetime programming


As the summer TV season ends, Telemundo is the fastest-growing broadcast network during Monday through Friday prime among total viewers (persons 2+), and tying with NBC among adults 18-49, according to Nielsen Media Research. The network was also the fastest-growing broadcast network in August during Monday through Friday primetime among these key demos. In August sweeps, WNJU was the # 1 station in New York during weekday prime.

For the weeks defined as May 30 through August 28, Telemundo delivered an average of 1,140,000 total viewers (persons 2+), an increase of +14% over last summer. Among adults 18-49, Telemundo averaged 608,000 viewers, a +6% gain over last summer season. Both Univision and Telefutura suffered double-digit declines among total viewers and adults 18-49 during Monday through Friday primetime compared to last summer TV season. Telemundo delivery among total viewers more than doubled Telefutura’s delivery and had nearly twice the amount of adult 18-49 viewers during the summer TV season.

Telemundo delivered an average of 1,131,000 total viewers (persons 2+) for the month of August, +23% growth year-over-year, growing faster than any other broadcast network. Telemundo also averaged 619,000 viewers among adults 18-49 for the month of August during Monday through Friday prime, an increase of +93,000 impressions, gaining more viewers than any other Spanish-language network.

At 7pm, “Caso Cerrado Edicion Estelar” delivered an impressive +65% year-over-year increase among total viewers (persons 2+) (1,210,000 vs. 733,000) and +33% growth among adults 18-49 over August 2010 (573,000 vs. 432,000).
“Mi Corazon Insiste” continued to build momentum in the 8pm hour, increasing its delivery for the third consecutive month. The novela averaged 928,000 total viewers (persons 2+) and 507,000 adults 18-49 in August, an increase of +5% and +9%, respectively, over July’s performance.

At 9pm, “Flor Salvaje” averaged 1,074,000 total viewers (persons 2+), delivering +33% year-over-year and +2% growth compared to July’s delivery in the time slot. Among adults 18-49, “Flor Salvaje” averaged 654,000 viewers, an increase of +42% year-over-year and +10% over July’s delivery in the time slot.

“La Casa de al Lado” continues to capture a larger audience at 10pm with 1,379,000 total viewers (persons 2+) and 782,000 adults 18-49 tuning in, on average. The novela has brought double-digit gains to the time period year-over-year – +24% among total viewers (persons 2+) and +19% among adults 18-49.

Local Highlights
During the August sweep period, New York’s WNJU-TV was #1 and Miami’s WSCV-TV was the #2 weekday primetime station in their respective markets regardless of language among adults 18-49 and adults 18-34 during primetime. “La Casa de al Lado” ranked as the #1 program in the 10pm time period in both New York and Miami, regardless of language, for the August sweep period.

Telemundo’s local late newscasts delivered impressive results during the August sweep period compared with August 2010 among adults 18-49. WNJU’s “Noticiero 47” in New York saw +33% growth among adults 18-49 year-over-year and ranked as the #1 11pm newscast in the New York market regardless of language among adults 18-34 for the third consecutive sweep. WSCV’s “Noticiero 51” in Miami grew +26% among adults 18-49 and ranked as the #1 late newscast regardless of language among adults 18-49 for the 9th consecutive sweep. KTMD’s “Noticiero Telemundo Houston,” KXTX’s “Noticiero Telemundo Dallas” and KSTS’s “Noticiero 48” in San Francisco also reported impressive growth among adults 18-49 compared with the previous year, increasing their respective August 2010 sweep deliveries by more than +100%.

(Source: Telemundo – Broadcast network defined as broadcast network with over 50% of U.S. coverage. The Nielsen Company, NPM, Live+SD, 8/01/11-8/28/11 vs. 7/26/10-8/29/10, M-F Prime Spanish Language = M-F 7-11P; English Language TV = M-F 8-11P.NSI Live + SD Aug’11 (07/28/11-08/24/11 and 07/29/10-08/25/10).