Although parent company NBCUniversal is a part-owner of Hulu, Telemundo has struck a deal with Google’s YouTube to post original content online. The plan is to appeal to English speakers as well as Telemundo’s Spanish-speaking audience.
Telemundo says it will launch two YouTube channels dedicated exclusively to content from Telemundo and mun2, its bilingual sister network. The two YouTube channels, designed to promote viewership on its linear networks, will feature clips and short-form programming.
In a network first, Telemundo weekly novela summaries will be available with English subtitles, designed for the Spanish and bilingual novela fan, as well as daily novela clips in Spanish. Additionally, Telemundo will launch the YouTube mun2 channel, which will include mun2 promotional clips and mun2.tv original bilingual content.
“We are thrilled that our platform will help create and foster connections between Telemundo’s wonderful content and the large and dynamic group of Hispanic users currently active on YouTube,” said Rodrigo Velloso, head of Hispanic and Latin American content at YouTube.
“We are excited to partner with YouTube to share clips of Telemundo’s compelling original content with an even broader online audience,” said Peter Blacker, executive vice president, digital media & emerging business, Telemundo. “We know our fans are tremendously engaged with video content, and dedicated network channels on YouTube will allow the networks to connect with current fans of our programming, while attracting a new fan base as well.”
RBR-TVBR observation: Was it coincidental or deliberate that Telemundo announced its YouTube content deal just a few hours after larger rival Univision announced its content deal with Hulu?