Telemundo has partnered with driverTV, a leading provider of automobile related video content for consumers, and MSN Latino to launch www.drivertvlatino.com. Drivertvlatino.com is the first video-based Spanish-language virtual automobile showroom destination.
“We have developed a unique in-depth, informational tool for the Hispanic consumer and car enthusiast to preview any vehicle available in the market, through a virtual showroom experience,” said Peter Blacker, Executive Vice President, Digital Media and Emerging Businesses. “Engaged consumers will be able to interact with their favorite brands, including Ford and Toyota, before, during and after the purchasing process. Our main goal is to directly connect the automakers with our audience and their target consumers.”
Drivertvlatino.com can also be accessed via www.telemundo.com by clicking on the “Autos” section. The site features “Virtual Showroom Experiences” via hundreds of high definition video previews of new vehicles that provide consumers with a simple and informative tool to shop for a new car at their leisure and in the comfort of their own homes, prior to visiting a showroom or dealership. Users can click on “Búsqueda de Autos” (Find a Vehicle), “Comerciales” (Brand Content) and “Auto Conceptuales” (Concept Cars) and obtain information about the cars they are interested in and can see every detail of the vehicles from the folding seats to the trunk and engine. In addition, users can store all of their favorite cars in the “Mis Favoritos”
(My Showroom) section on the site.
“This is a great environment for automotive advertisers as it provides a unique overlay solution for them,” added Jan Renner, CEO, driverTV. “Consumers who are watching high-definition videos for over two minutes are truly ‘in-market’. The videos feature the same sequence of shots so consumers can easily compare vehicles.”