Here’s an example of the new management focus of Nexstar on the stations it is running for Four Points Media. KEYE-TV (CBS) Austin, TX is adding Telemundo as a DTV multicast, effective October 1st.
“Approximately 23% of viewers in Central Texas are Hispanic and this demographic continues to grow. KEYE-TV’s Telemundo programming will ensure that the market’s Spanish speaking audience is both entertained and informed. In addition to airing 125 hours of Telemundo programming weekly, KEYE –TV will produce two local newscasts in Spanish which will air weekdays at 5:00 pm and 10:00 pm,” said KEYE President and General Manager Amy Villarreal.
It appears that Telemundo was in the Austin market at some point in the past on an LPTV. Come October 1st the Spanish network from NBC Universal will be carried on digital Channel 42.2, while KEYE’s CBS-affiliated English programming continues on 42.1.
“The addition of the Telemundo programming underscores KEYE-TV’s commitment to the local market and the station’s strategies to increase viewership and expand and improve service for its advertisers,” the station announcement noted.
