Telemundo will be moving its morning show “Levantate” to its Miami studios in early 2011 under Executive Producer Tony Mojena, producer of Telemundo’s Billboard Latin Music Awards. Moving the show to Miami after two years in Puerto Rico is a strategic investment by Telemundo to continue to grow the show and its viewership.
By producing it in Miami, the network says it will make the show HD from day one and take advantage of all the synergies with other network shows produced at the network’s HQ. Based in Miami, Levantate will be better positioned to leverage all of Telemundo’s platforms including the Telemundo Studios and the Telemundo stations, as well as Telemundo’s digital and network news operations.
“The Levantate team together with our Puerto Rico station’s general manager Hilary Hattler and her team have done a fantastic job producing the show for two seasons in Puerto Rico and preparing it for the next stage in its evolution,” said Derek Bond, Senior EVP of Studios, Production & Broadcast Operations. “We are looking forward to building on their work to take the show to the next level.”
The Miami production will feature new sets, new look and new segments. The new location of the show will also provide new improved possibilities to maximize sponsorship and product integration opportunities. In addition, the show will continue to leverage the Telemundo Station Group as it will carry on with its daily live news coverage from Telemundo’s news bureaus in Mexico, LA, NYC and Miami.
