The latest evolution of Telemundo’s [email protected] initiative: It has partnered with Fan Appz, one of Facebook’s Preferred Developer Consultants, to leverage the network’s social media fan base, which is currently more than 2.5 million.
[email protected] will implement Fan Appz publishing tools to provide clients and sponsors with ways to reach and connect with consumers across Telemundo’s social media platforms through exposure via custom content, sweepstakes, and promotions in addition to interactive and engaging activities such as quizzes, polls and custom tabs.
This partnership also provides [email protected] with vehicles to reward Telemundo fans with entertaining giveaways strategically tied to network initiatives. One recent example is the iPad giveaway pegged to the launch of Telemundo’s original novela “Flor Salvaje.”
[email protected] launched in February, focusing on delivering its fans across Facebook and Twitter interactive experiences tied to TV programming.