Telemundo reports strong ratings performance in February


Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced its February NTI results today. A projection of the broadcast month’s end positions Telemundo as the #2 Spanish language broadcast network in key dayparts including: Prime (Monday through Friday 8-11pm and Monday through Saturday 8-11pm/Sunday 7-11pm), Total Day (6am-6am) and Early Fringe (4-6pm) .

According to Nielsen Media Research, Telemundo is expected to average 647,000 Adults 18-49 in Monday through Friday 8-11pm prime and 392,000 among the 18-34 demographic, solidifying its position as the #2 Spanish-language broadcast network.

During Monday through Saturday 8-11pm/Sunday 7-11pm prime, Telemundo is also set to maintain its second place market position with 632,000 Adults 18-49 and 384,000 Adults 18-34.

In total day (M-Su 6A-6A) most recent program average data, Telemundo is pacing at the #2 position with 277,000 Adult 18-49 and 160,000 Adults 18-34.

In early fringe, Telemundo outdistances Telefutura by a wide margin: Adults 18-49 (498,000 vs. 276,000), Adults18-34 (246,000 vs. 162,000). This represents an advantage of 80% lead over Telefutura among Adults 18-49 and 52% among Adults18-34.

The Mexican National Team’s first game of the season, “Mexico vs Bolivia” also aired on February 24th with an impressive delivery of 1,594,000 Adults 18-49, 884,000 Adults 18-34 and 1,136,000 Men 18-49.

Fueling Telemundo’s growth is the recently launched 8pm novela: “El Clon”. Since its Feb 15, 2010 launch, “El Clon” is averaging 710,000 Adults18-49. The “El Clon” delivery among Adult 18-49 has grown 8% since its premiere week (685,000 vs. 742,000). At 8pm, Telemundo outperforms Telefutura by 48% among Adults 18-49 to-date in February (815,000 vs. 550,000, respectively).

The network’s popular novela, “Perro Amor,” hit a new high on Wednesday, February 24, delivering 823,000 viewers. The novela’s previous high occurred the night before, delivering 815,000 viewers and the program averaged 751,000 viewers during this peak week. During the 9pm time period, Telemundo is holding on to a strong #2 position in the current February standing with 634,000 Adults 18-49; 402,000 Adults 18-34 and 311,000 Women 18-49 with the recently launched “Perro Amor” (Jan 11, 2010 premiere). Telemundo holds a significant lead over Telefutura across these demos: +7% among Adults 18-49; +18% among Adults 18-34 and +31% among Women 18-49.

Source: NTI, Live SD PAV 2/1 – 2/25/10 M-F 8-11P; M-Sat 8-11P & Sun 7-11P, PAV 2/1 – 2/21/10 M-Su 6A-6A & M-F 4-6P)

In the 2009-2010 season-to-date performance, Telemundo is solid in its #2 market position during Monday through Friday 7-11pm and Monday through Friday 8-11pm prime dayparts. During Monday through Friday 7-11pm prime, Telemundo is pacing at 617,000 among Adults18-49 and during Monday through Saturday prime 8-11pm/Sun 7-11pm, Telemundo is delivering 627,000 Adults 18-49.

Source: NTI, Live SD PAV 9/21/09 – 2/25/10 M-F 8-11P; M-Sat 8-11P & Sun 7-11P)


About Telemundo:

Telemundo Communications Group (“Telemundo”), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 30 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and <> and <>; and Telemundo International, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

(Source: Telemundo)