Telemundo scores record sponsorship


Telemundo says its upcoming telecast of the 2008 Olympic Games in Beijing, will be the best ad-supported broadcast of the Olympics in the network’s history. Telemundo has signed on national advertisers, across all categories including AT&T, Coca-Cola, Farmers Insurance, Mexico Tourism Board, Target and U.S. Navy. Locally, the games will be sponsored by AT&T and Chevron.

Covering a wide variety of Hispanics’ favorite sports, Telemundo kicks off its summer Olympic broadcast on Wednesday, August 6 and continues through Sunday, August 24. In its second Olympic broadcast, Telemundo will offer an unprecedented 380+ hours of exclusive coverage through its standard daily broadcast schedule – 2am to 6am ET/PT and 8am to 10am ET/PT. The network Olympic coverage will feature competitions in the following sports, among others: men’s and women’s soccer, basketball, gymnastics, diving, volleyball, as well as track and field, swimming and baseball.

In addition, Telemundo is launching, featuring more than 220 hours of up-to-the-minute information and exclusive broadband video content 24/7. Photo galleries, videos, profiles of prominent Olympians, news, historic information and images from past Olympics, as well as from Beijing, will be available on the network’s webpage. The site also provides recaps of past Latino Olympic performances, medal stats, Olympic information by country, real time scores and full digital access to the Summer Olympics.