Telemundo Starts 2010 with a Solid January Performance


Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced its January NTI results today.

According to Nielsen Media Research, Telemundo averaged 615,000 Adults 18-49 in January 2010, solidifying its position as the #2 Spanish-language network in Monday through Friday prime between the hours of 7pm and 11pm, with an 11% lead over Telefutura. The network’s share of the Spanish-language audience was 20%. Telemundo saw a +28% increase over January 2009 in the 8pm hour among Adults 18-49, averaging 818,000 vs. 637,000 last year.

Telemundo drew 582,000 Adults 18-49 on average in January, tuning in during Monday through Sunday primetime programming. Telemundo was the #2 Spanish-language network during prime, with a 7% lead over Telefutura. Telemundo held a 21% share of the Spanish-language audience.

Telemundo has consistently secured the #2 position among Adults 18-49 in all weeks season-to-date during Monday through Friday prime (7-11pm). In total prime, Telemundo continues to rank #2 in 18 of the 19 weeks to-date among Adults 18-49.

Telemundo is averaging 624,000 Adults 18-49 in Monday through Friday prime and 593,000 Adults 18-49 Monday through Sunday for the 2009-2010 broadcast season-to-date, maintaining its #2 ranking among Spanish-language networks. Overall, Telemundo holds a strong 21% share of the Spanish-language audience this season.

Source: NTI Live SD PAV, M-F 7-11P; M-Su 7-11P A18-49, 09/21/09-01/31/10 vs 09/22/08-02/01/09. Prime=7-11pm

(Source: Telemundo)