Telemundo has partnered with Verizon Wireless on a multiplatform local sports report sponsorship. Launched 9/12, Verizon Wireless “Domina La Accion” Sports Report is a branded sports segment that will air during local early and late newscasts featuring video highlights as well as local, national and international sports news and scores.
The campaign will run on KVEA Los Angeles, WNJU New York, WSCV Miami, KTMD Houston, KXTX Dallas, WSNS Chicago, KTAZ Phoenix and KSTS San Francisco. The report will air twice a day on weekdays during the early and late news broadcasts in participating markets.
Telemundo will also promote the sports report partnership online, via mobile and grassroots event elements.
An on-air campaign will drive users to Telemundo stations websites and Verizon Wireless’s “Fan of the Week” section to submit photos and videos of fans wearing NFL gear. Fan photos and videos will be featured during the on-air segments, as well as in an online gallery.
Content will be available via Telemundo’s “A La Mano” localized mobile digital apps (available for iPhone, Android and Blackberry). Additionally, there will be Facebook integration of the sponsored sports segments and dedicated tweets on the local station Twitter feeds.