Telemundo announced its O&O Stations Sales division is launching Telemundo Conexion, a multi-market, multi-platform branded sales solution. The initiative combines local TV with local station websites, Mobile, Digital Out of Home and enhanced by grass-roots Telemundo hosted consumer events or customized sales promotions. The announcement was made by Jacqueline Hernandez, Chief Operating Officer, Telemundo and Enrique Perez, Senior Vice President, Telemundo Station Sales.
"This is yet another example of Telemundo’s unique ability to offer its advertisers multiple vehicles to connect with the consumer whether it be on-air, online, at events or at retail," said Hernandez.
"Telemundo Conexion is a comprehensive marketing and sales solution for clients," said Perez. "It extends far beyond the original 360 platform concept and offers our advertisers and partners local initiatives that connect them directly with consumers across all lifestyle touch points and media platforms.
Perez and his Sales team recently presented the new initiative at a local Upfront in Los Angeles, officially kicking off Telemundo Conexion-LA. The presentation was made to over 150 clients and showcased content on local station websites, Telemundo a la Mano (the mobile arm of the program), TeleMercado (Telemundo’s content in Hispanic supermarkets) as well as theme-based consumer events to supplement the traditional holiday celebrations, centered on issues important to Hispanics including Health and Education. In addition, the team offered customized branded opportunities within Telemundo’s programming including, the annual Billboard Latin Awards, The 2008 Beijing Olympics, Mexican National Soccer, Chivas and other Primetime programming.
Telemundo Conexion will also be rolled out, by end of the year to Miami, New York, Chicago, San Francisco, Dallas, Houston, San Antonio and Puerto Rico.
