Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced its NTI ratings for the Sunday, December 5 broadcast of Futbol Estelar featuring Monterrey vs. Santos. Telemundo was #1 Spanish-language broadcast network on Sunday night among Adults 18-49 (1,265,000), Adults 18-34 (785,000), Men 18-49 (834,000) and Men 18-34 (516,000). Futbol Estelar was #1 program on Spanish-language broadcast TV on Sunday night among total viewers (Persons 2+), Adults 18-49, Adults 18-34, Men 18-49 and Men 18-34. An average audience of 2.4 million total viewers (Persons 2+) tuned in, as well as more than 1.6 million Adults 18-49. Cumulatively, the match was seen by nearly 4.7 million viewers, including 3.1 million Adults 18-49.
The Futbol Estelar match beat the 8pm premiere of Univision’s original program, El Gran Show, which showed declines across the board in the time period compared with other network programs which premiered in the same time period during 2010.
Between the hours of 7pm and 9pm Sunday night, Telemundo out-performed Univision and Telefutura’s combined delivery among Adults 18-49 (+4%, 1,737,000 vs. 1663,000), Men 18-49 (+46%, 1,244,000 vs. 850,000), Adults 18-34 (+4%, 1,060,000 vs. 1,015,000) and Men 18-34 (+51%, 772,000 vs. 511,000).
Sunday night’s Apertura 2010 Championship game between Monterrey and Santos was Telemundo’s best Futbol Liga Mexicana match not featuring Chivas ever among Adults 18-49 (1,645,000), Men 18-49 (1,180,000), Adults 18-34 (1,001,000), Men 18-34 (729,000) and total viewers (Persons 2+) (2,401,000). It was also Telemundo’s best Futbol Liga Mexicana game in the Apertura 2010 season among Adults 18-49, Men 18-49, Adults 18-34, Men 18-34 and total viewers (Persons 2+). Compared with all Futbol Liga Mexicana games in Apertura 2010 across all competitive networks, Sunday night’s Championship game ranks 2nd overall across all key demographics.
Sunday night marked the second-highest rated Futbol Liga Mexicana game in 2010 for Telemundo among Adults 18-49, Men 18-49, Adults 18-34, Men 18-34 and total viewers (Persons 2+). Compared with all Futbol Liga Mexicana games broadcast in 2010 across all competitive networks, Sunday night’s Championship game ranks 3rd among Adults 18-49, Men 18-49, Adults 18-34 and Men 18-34.
The Apertura 2010 playoff games on Telemundo surpassed all previous Futbol Liga Mexicana playoff benchmarks (Apertura or Clausura), with the network reporting double-digit percentage increases over the 2009 Apertura playoff games in key demographics, including +13% among Adults 18-49 (1,003,000 vs. 887,000), +13% among Men 18-49 (715,000 vs. 630,000), +13% among Adults 18-34 (582,000 vs. 516,000), +16% among Men 18-34 (416,000 vs. 360,000) and +12% among total viewers (Persons 2+) (1,440,000 vs. 1,286,000).
(Source: Telemundo – NTI, 12/5/10, live+same day program ratings and fast cume ratings (6 min qualifier); FLM 2010 season rankings based on 1/16/10-12/5/10; playoff periods based on 11/22/08-12/5/10)
