In January, file-based media workflow orchestration, media streaming and delivery technologies company Telestream created two technology business units.
Now, in response to that change, it has added to its leadership team.
Introducing Alistair Butler, who joins the company as Chief Sales Officer.
In his new role, Butler will lead the sales organizations for the company’s Media Production and Workflow business unit and its Video Quality Monitoring and Analytics business unit.
CEO Scott Puopolo said that, as Telestream has become known for encoding, transcoding, automated workflow and video monitoring solutions, “we must serve customers effectively and efficiently. Alistair has demonstrated an ability to orchestrate teams with diverse backgrounds and skill sets, which means our customers can expect even more comprehensive support from Telestream in achieving their video delivery and business goals.”
It’s a move to a single sales team for Telestream, which is designed to enable its business units to bring the benefits of its entire portfolio to customers to better improve their business performance.
Butler joins Telestream after previously serving as the head of Cisco Systems’ Service Provider Services business in the Americas, orienting the organization around high-growth segments and increasing offshore and portfolio capabilities. Prior to that, Butler held sales leadership roles at Cisco Systems with a track record of growth, turnaround, and value creation in competitive global markets. He began his career at Motorola in the U.K.