The $100 Billion-Plus Ad Dollar Monster: U.S. Digital


Careful drinking that afternoon coffee while reading this article. New data from the Interactive Advertising Bureau, the trade association for digital ad sellers, shows that digital advertising grew at a rate that was “well above” that for TV in the first half of 2018.

The IAB data was analyzed by Wall Street’s fave wordsmith, Brian Wieser of Pivotal Research Group, who comes up with this conclusion: “Growth rates are remarkable, but highlight risks around digital media owners — and Facebook and Google in particular — saturating digital media budgets in years ahead.”

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