Award Show Up +19% in Adults 18-34 and +3% in Adults 18-49 from Last Year
THE 46TH ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS dominated Sunday in all key ratings measures, gaining +19% in adults 18-34 and +3% in adults 18-49 versus last year’s event and leading CBS to its fourth consecutive across-the-board Sunday win, according to Nielsen preliminary live plus same day ratings for April 3.
From 8:00-11:00 PM, THE ACADEMY OF COUNTRY MUSIC AWARDS (S) was first in households (7.6/12), viewers (12.96m), adults 25-54 (4.2/10), adults 18-49 (3.3/09) and adults 18-34 (2.5/07).
Compared to last year’s event (on April 18, 2011), CBS was up +19% in adults 18-34 (from 2.1/06), +3% in adults 18-49 (from 3.2/08), even in adults 25-54 and on par in viewers (from 13.02m).
For the night, CBS was first in households (7.4/12), viewers (12.30m), adults 25-54 (3.7/09) and adults 18-49 (2.9/08) for the fourth consecutive Sunday.
(source: CBS)
