The Logo network series premiere is getting a national campaign via AOR Media Storm. MTV Networks will launch a national consumer campaign in support of the network’s new The A-List Dallas series. As Logo seeks to branch out to deliver a more diverse audience within the tune in space, it had brought Media Storm aboard for the launch of its second season of The A-List New York.
The campaign begins 9/19 and the series is slated to premiere on 10/10 in primetime. Don Ciaramella, Media Storm spokesperson, tells RBR-TVBR the campaign will include TV, Digital and OOH media. Spot markets include NY, Philadelphia, LA and Dallas.
The A-List: Dallas is will follow the lives of several gay men and one woman as they traverse the gay scene of Dallas.