The AIGony of defeat?


The newest toy in the portfolio of Mr. and Mrs. John Q. Public and their fellow taxpayers is the lion’s share of insurance giant American International Group. While the company is going to continue to market its services, its corporate positions advertising is being pulled. The withdrawal ironically flies in the face of the message which was to have been communicated: “The Strength to Be There.” According to AdAge, adding to the irony is the tagline of one of two pulled spots, "Live longer, retire stronger, never outlive your money." The company was said to have spent almost $120M last year and not quite $65M so far in 2008.