‘The Bachelor: On the Wings of Love’ rolling up big gains Monday


The two-hour saga is strong and getting stronger.  The Bachelor: On the Wings of Love impressed with an average 7.7/11 from 8-10 p.m., and grew in every half-hour.

Monday Night (8-11pm):  For the 3rd week in a row, ABC increased its overall audience from the year-ago night, gaining 8% year to year (10.4 million vs. 9.6 million on 2/2/09).

The Bachelor: On the Wings of Love (8-10pm):  From 8-10pm, ABC’s The Bachelor earned second place in viewers and young adults to CBS’ original comedy block, beating Fox’s original dramas (House/24) in Total Viewers (11.7 million vs. 11.6 million) and Adults 18-49  (4.1/10 vs. 3.9/10). 

The ABC unscripted series won its 2-hour time period for the 3rd straight week among Adults 18-34, beating runner-up Fox by 11% (4.0/11 vs. 3.6/10).  For its 5th straight telecast, The Bachelor towered over its time slot and registered as Monday’s #1 TV show with Women 18-34 (6.3/16).

The Bachelor built to another season-high, marking its 4th consecutive week of growth in both Total Viewers and Adults 18-49. 

Bucking the general trend for many unscripted shows, The Bachelor attracts a highly desirable upscale audience.  Season to date, The Bachelor places among the Top 10 highest-rated television series in Nielsen’s top income break:  Adults 18-49 in homes with $100K+ annual income (#9). 

In fact ranked among the all unscripted TV series this season, The Bachelor (5.9 rating) paces behind only Fox’s American Idols, outperforming CBS’ Amazing Race (5.3) and Survivor (5.3) and NBC’s Biggest Loser 8 (5.0) and Biggest Loser 9 (4.9). 

Based on its Index (158), or concentration of high-income viewers in its audience, The Bachelor stands as the #1 unscripted series on the major broadcasts networks this season.  For perspective, American Idol-Tuesday reports an index of 115 and American Idol-Wednesday is also at 115. 

(source: information provided by ABC)