'The Bachelorette: After the Final Rose' won the 10 o'clock hour


ABC was the most-watched network overall for the 7th consecutive week and ranked #1 in Adults 18-49 for the 9th Monday in a row.  The Network towered over its nearest broadcast competition (CBS) by 5.1 million viewers and by 111% in Adults 18-49.  In fact, ABC drew its largest Monday summer audience (Memorial Day – Labor Day) and highest non-sports Adults 18-49 performance in over 10 years – since 6/26/00. 
With the 6th-season finale of The Bachelorette, ABC finished #1 in the time period for the 10th consecutive week (on every telecast this season), outperforming its closest competitor (CBS) by 5.0 million viewers and by 90% in Adults 18-49. The veteran ABC unscripted series built steadily throughout its telecast, drawing an average of 13.2 million viewers and a 4.4/12 among Adults 18-49 during its final half-hour from 9:30-10pm, with Bachelorette Ali giving the final rose to Roberto. 

The Bachelorette saw increases over its year-ago season finale (7/27/09) of 1.7 million viewers and 9% in Adults 18-49, pulling its strongest finale numbers overall since 2004 when it concluded in February (on 2/25/04).  On average, The Bachelorette stood as Monday’s #1 TV show of Summer 2010 in Adults 18-49 and the top summer series overall across all key Women demographics (W18-34/W18-49/W25-54). 

Like previous editions of the franchise, the 6th season of The Bachelorette is a big hit with Upscale viewers, ranking as TV’s #1 series this summer among Adults 18-49 in Homes with $100k+ annual income.  On average in its sixth season, The Bachelorette was up over the previous year by 1.6 million viewers and by 14% in Adults 18-49. In fact, The Bachelorette generated its most-watched season since 2004.
ABC The Bachelorette: After the Final Rose won the 10 o’clock hour, outdelivering its CBS and NBC competition combined by 5% in Total Viewers and by 36% among Adults 18-49.  The Bachelorette: After the Final Rose was up over its performance last year (7/28/09) by 3.3 million viewers and by 36% in Adults 18-49.

(source: ABC)