With The Bachelorette and True Beauty, ABC won Monday night among Adults 18-49, pacing 15% ahead of its nearest competition (CBS) and beating out NBC’s summer premieres (2-hour Last Comic Standing/debut of Persons Unknown) by 28% and Fox’s summer premieres (Lie to Me/The Good Guys) by 44%.
ABC was up over the year-ago Monday among Total Viewers for the 2nd week in a row.
From 8-10pm, ABC’s The Bachelorette ranked #1 in its 2-hour time period for the 2nd week in a row in both Total Viewers and Adults 18-49. The ABC unscripted series also won its 2-hour slot for the 3rd consecutive week among its core audience of Women 18-34.
ABC’s The Bachelorette posted year-to-year Total Viewer gains for the 3rd week running. The Bachelorette was up week to week by 4% in both Total Viewers and Adults 18-49.
During the 10 o’clock hour, ABC’s True Beauty finished #1 among young adults (AD18-34/AD18-49). The ABC unscripted series also won its slot for the 2nd straight week across all key Women (W18-34/W18-49/W25-54).
(source: ABC)
