The Bad News Continues On Wall Street For Comscore


It’s been nearly three months since CEO Bryan Wiener (pictured) and President Sarah Hofstetter departed Comscore, leading investors to protest by engaging in a steady sell-off of the company’s shares.

As Friday’s trading neared its close, the company’s stock was approaching another new low.

With session-long downward trending, SCOR at the Closing Bell was priced at $7.75 — off 6.4% from Thursday’s close.

There’s no fresh reason for the dip, which puts Comscore in unchartered waters.

Comscore shares have lost two-thirds of their value since a year-to-date peak of $23.21 on March 5.

Meanwhile, a trip back in time to July 2015 would find Comscore shares hitting $58.50.

Further, Comscore’s historical stock performance saw SCOR fall no longer than $9 since June 2017.

Since June 1, Comscore hasn’t topped $9 a share.

With SCOR in a freefall, the company is moving forward with its business activities as usual.

This included the presence of Vice Chairman Bill Livek on the “Making Measurement Meaningful” panel at the FreeWheel #NOWYOUCANNES experience during the Cannes Lions 66th International Festival of Creativity.

The panel took place Wednesday (6/19) on the FreeWheel Main Stage, located at Plage Goéland in Cannes, France.

Also noted for its presence in Cannes each year is iHeartMedia. That company is still in debtor-in-possession status but is likely just days away from its emergence as a reconstituted company.

For Comscore, Chapter 11 talk is hardly a part of the discussion.

However, if its stock continues on its path of three months, it could very well be the latest Cannes participant to see a restructuring due to financial woes.