It’s been nearly three months since CEO Bryan Wiener (pictured) and President Sarah Hofstetter departed Comscore, leading investors to protest by engaging in a steady sell-off of the company’s shares.
As Friday’s trading neared its close, the company’s stock was approaching another new low.
With session-long downward trending, SCOR at the Closing Bell was priced at $7.75 — off 6.4% from Thursday’s close.
There’s no fresh reason for the dip, which puts Comscore in unchartered waters.
Comscore shares have lost two-thirds of their value since a year-to-date peak of $23.21 on March 5.
Meanwhile, a trip back in time to July 2015 would find Comscore shares hitting $58.50.
Further, Comscore’s historical stock performance saw SCOR fall no longer than $9 since June 2017.
Since June 1, Comscore hasn’t topped $9 a share.
With SCOR in a freefall, the company is moving forward with its business activities as usual.
This included the presence of Vice Chairman Bill Livek on the “Making Measurement Meaningful” panel at the FreeWheel #NOWYOUCANNES experience during the Cannes Lions 66th International Festival of Creativity.
The panel took place Wednesday (6/19) on the FreeWheel Main Stage, located at Plage Goéland in Cannes, France.
Also noted for its presence in Cannes each year is iHeartMedia. That company is still in debtor-in-possession status but is likely just days away from its emergence as a reconstituted company.
For Comscore, Chapter 11 talk is hardly a part of the discussion.
However, if its stock continues on its path of three months, it could very well be the latest Cannes participant to see a restructuring due to financial woes.