CBS won its fourth consecutive Thursday in viewers and key demographics as THE BIG BANG THEORY, $#*! MY DAD SAYS, CSI: CRIME SCENE INVESTIGATION and THE MENTALIST all posted gains over the previous week, according to Nielsen live plus same day ratings for Oct. 14.
At 8:00 PM, THE BIG BANG THEORY was first in households (7.6/13), viewers (12.57m), adults 25-54 (5.4/16), adults 18-49 (4.3/14) and adults 18-34 (2.8/10). Compared to last week, THE BIG BANG THEORY was up +8% in adults 25-54 (from 5.0/15) and +5% in adults 18-49 (from 4.1/13). THE BIG BANG THEORY was the night’s #1 program in adults 25-54.
At 8:30 PM, $#*! MY DAD SAYS was first in households (6.1/10), viewers (10.16m), adults 25-54 (4.2/11) and adults 18-49 (3.2/09). Compared to last week, $#*! MY DAD SAYS was up +2% in households (from 6.0/10), +11% in adults 25-54 (from 3.8/11), +10% in adults 18-49 (from 2.9/09) and added +390,000 viewers (from 9.77m, +4%). $#*! MY DAD SAYS topped a live broadcast of “30 Rock” in these measures.
At 9:00 PM, CSI: CRIME SCENE INVESTIGATION was first in households (8.9/14) and viewers (14.45m), second in adults 25-54 (4.4/11) and averaged a 3.1/08 in adults 18-49. Compared to last week, the show was up +14% in households (from 7.8/12), +16% in adults 25-54 (from 3.8/09), +15% in adults 18-49 (from 2.7/07) and added +1.95m viewers (from 12.50m, +16%).
At 10:00 PM, THE MENTALIST was first in households (9.4/16), viewers (15.13m), adults 25-54 (4.5/12) and adults 18-49 (3.3/10). Compared to last week, THE MENTALIST was up +4% in households (from 9.0/16), +5% in adults 25-54 (from 4.3/12), +10% in adults 18-49 (from 3.0/09) and added +740,000 viewers (from 14.39m, +5%). THE MENTALIST was Thursday’s #1 program in viewers.
For the night, CBS was first in households (8.4/14), viewers (13.65m), adults 25-54 (4.6/12) and adults 18-49 (3.4/10). CBS has won the first four Thursdays of the season in these measures for the first time since 2005.
(source: CBS)
