The Biggest Factors Transforming The Media Industry


“Changing consumer preferences and a litany of new market entrants have flipped media and entertainment business models on their heads. Consumers are watching, reading, and listening to content from new digital sources that cut out the go-between distributor — and they’re doing this from numerous devices, from anywhere they please.”

That’s the opening paragraph of an Executive Summary to the SalesForce Connected Audience Report, which takes an up-close look at how audio and video are being consumed. How are these preferences impacting your business? What does it mean for your future growth? Talking points for your company’s evolution may lie within.

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