‘The Biggest Loser: Couples’ helps hold Tuesday for NBC


From 8-10:01 p.m., “The Biggest Loser: Couples” (4.1/1 in 18-49, 9.9 million viewers overall) jumped versus last week by 28 percent in 18-49 (4.1 vs. 3.2) and 22 percent or 1.8 million persons in total viewers (9.9 million vs. 8.1 million). 

Excluding finales and premieres, this is the top-rated “Biggest Loser” in 18-49 since March 24, 2009.  In the competitive time period, “Biggest Loser” ranked #2 in all key demographics — adults, men and women 18-34, 18-49 and 25-54 — behind only Fox’s “American Idol”-boosted lineup.  From its first half-hour to its fourth, “Biggest Loser” increased its 18-49 rating by 41 percent (to a 4.8 rating from a 3.4) and its overall viewership by 33 percent or 2.8 million persons (11.5 million vs 8.7 million).

For its second hour from 9-10 p.m., “The Biggest Loser: Couples” ranked #1 among the major networks in most key demos — adults, men and women 18-34; adults, men and women 18-49; and adults and women 25-54.

Jay Leno
From 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 2.0/6 in adults 18-49; a 2.4/6 in adults 25-54 and 6.3 million viewers overall.  Last night’s time-period competition included CBS’s “The Good Wife” encore and ABC’s “The Forgotten” rebroadcast.  Jay scored his second-highest Tuesday 18-49 rating since December 8.

“The Jay Leno Show” is currently tied for the #1 rating in the hour among the major networks in adults 18-49 and was #1 outright in in men 18-34 and adults, men and women 18-34.  “Jay Leno” doubled ABC’s “Forgotten” encore in adults 18-49, adults 18-34, women 18-34 and all key adult-male demos (pending updates).

Versus Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” comparisons for last night’s telecast are: in adults 18-49, 2.0 vs. 1.4; adults 25-54, 2.4 vs. 1.8; and total viewers, 6.3 million vs. 5.1 million. 

Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay’s debut are: in adults 18-49, 2.0 vs. 2.2; in adults 25-54, 2.4 vs. 2.7; and in total viewers, 6.3 million vs. 6.9 million).

In Late-Night Local People Meters Tuesday night:

Conan O’Brien (1.9/8 in 18-49 in local people meters) out-delivered CBS’s LATE SHOW (0.7/3) in Nielsen’s 25 local markets with People Meters.

At 12:35 a.m., Jimmy Fallon (0.8/5 in 18-49 in local people meters) topped CBS’s LATE LATE SHOW (0.4/3). 

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source: data and information provided by NBC)