THE FINALE OF ‘THE BIGGEST LOSER’ WEIGHS IN WITH THE SHOW’S HIGHEST 18-49 AND TOTAL-VIEWER RESULTS IN FOUR YEARS
‘LOSER’ WINS ITS TWO-HOUR SLOT IN EVERY KEY DEMOGRAPHIC – ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54 – AND IS THE #1 TELECAST OF THE NIGHT IN ADULTS 18-49
NBC WINS TUESDAY NIGHT IN ADULTS 18-49 AND ALL OTHER KEY DEMOGRAPHICS, SCORING THE HIGHEST TUESDAY PRIMETIME 18-49 RATING FOR ANY NETWORK SO FAR THIS SEASON
Last night, the finale of “The Biggest Loser” weighed in with the show’s highest 18-49 rating and biggest overall viewership in four years, pacing NBC to a nightly win in adults 18-49 and all other key demographics, according to “fast affiliate-based” “live plus same day” viewing figures from Nielsen Media Research.
Last night from 8-10:01 p.m. ET, the finale of “The Biggest Loser” (5.0 rating, 13 share in adults 18-49, 13.4 million viewers overall) scored the series’ top results in both adults 18-49 and total viewers since the finale of the show’s second cycle on November 29, 2005. Versus the year-ago “Biggest Loser” finale (a 4.6/12 in 18-49 and 11.8 million viewers overall from 8-10 p.m. on Tuesday, December 16, 2008), last night’s finale was up 9 percent in 18-49 rating and 13 percent or 1.6 million persons in total viewers.
“The Biggest Loser” was the #1 telecast of the night in adults 18-49 and won its 8-10:01 p.m. ET time period in all key demographics – adults, men and women 18-34, 18-49 and 25-54. From its first half-hour to its fourth, “Biggest Loser” gained 41 percent in 18-49 rating (to a 5.8/15 from a 4.1/12) and added 32 percent or 3.6 million persons in total viewers (to 15.2 million from 11.5 million).
Danny Cahill, a 40-year-old land surveyor/musician and father of two from Broken Arrow, Oklahoma won “The Biggest Loser” and $250,000 on last night’s live season finale. Danny lost 239 lbs. and 55.58 percent of his body weight to claim the prize. He started the show at 430 lbs. and ended weighing just 191 lbs., breaking the record for the most weight lost by any contestant in the history of the show
Last night from 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 2.9/8 in adults 18-49, a 3.4/9 in adults 25-54 and 8.4 million viewers overall. Last night’s time period competition included encore telecasts of CBS’s “The Good Wife” and ABC’s “The Forgotten.”
“The Jay Leno Show” won the hour in all key demographics – adults, men and women 18-34, 18-49 and 25-54.
“The Jay Leno Show” scored its highest 18-49 rating for any night of the week since Wednesday, Sept. 16 (a 3.5), during the “Leno Show” premiere week, and its biggest overall viewership on any night of the week since Thursday, Sept. 17 (8.8 million), also during “Leno’s” premiere week.
Versus Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” last night’s telecast was up in adults 18-49 (2.9 vs. 1.4), adults 25-54 (3.4 vs. 1.8) and total viewers (8.4 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (2.9 vs. 2.2), adults 25-54 (3.4 vs. 2.7) and total viewers (8.4 million vs. 6.9 million).
NBC won Tuesday night in adults 18-49 and all other key demographics. Excluding sports, this marks NBC’s highest-rated night of the season so far in adults 18-49. It was also the highest Tuesday primetime 18-49 average this season for any broadcast network.
Preliminary 18-49 averages for Tuesday night are: NBC, 4.3/12; ABC, CBS and Fox, 2.4/6; CW, 0.8/2. In overall total viewers, December 8 preliminary results are: CBS, 12.1 million; NBC, 11.8 million; ABC, 6.9 million; Fox, 6.2 million; CW, 1.6 million
(source: data and information provided by NBC. – NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. Metered-market household ratings are “live only.”)
