'The Biggest Loser' picked up speed for NBC


From 8-10 p.m. ET, “The Biggest Loser: Couples” averaged a 3.0/8 in 18-49 and 8.4 million viewers overall in a time period that included competition from Fox’s “Glee,” “Raising Hope” and the premiere of “Traffic Light,” CBS’s “NCIS” and “NCIS: LA” and ABC’s “No Ordinary Family” and “V.”

 In the time period, “Biggest Loser” ranked #2 among ABC, CBS, NBC, Fox and CW in adults 25-54, women 25-54 and women 18-34. 

From its first half-hour to its fourth, “Biggest Loser” grew by 22 percent in 18-49 rating (to a 3.3 from a 2.7) and by 14 percent or 1.1 million persons in total viewers (9.1 million vs. 8.0 million). 

By its final half-hour from 9:30-10 p.m., “Biggest Loser” pulled within 0.1 of a point of the time-period lead in adults 18-49 and ranked #1 among women 18-49, adults 18-34 and women 18-34.

At 10 p.m., “Parenthood” delivered a 1.9/5 in 18-49 and 5.2 million viewers overall.  In the time period, “Parenthood” ranked #2 among ABC, CBS and NBC in adults 18-49 and total viewers and was #1 in adults, men and women 18-34. 

These “Parenthood” results are likely to increase substantially when Nielsen issues “live plus seven day” results for the week of February 7-13.  Through the season’s first 18 weeks, “Parenthood” has added an average 43 percent to its 18-49 rating when going from the previously reported “live plus same day” ratings to its “live plus seven day” results. 

On a percentage basis, “Parenthood” is the #1 biggest gainer in going from “live plus same day” to “live plus seven” among all primetime series on ABC, CBS, NBC, Fox and CW.  In total viewers, “Parenthood” is also the #1 biggest gainer in terms of percentage increase in going from “live plus same day” to “live plus seven day,” adding an average 37 percent.

(source: NBC)