When one looks back on the biggest Wall Street disappointments of 2019 for media industry investors, Comscore Inc. may overshadow even the weakest of radio industry issues.
At the start of 2019, Comscore positioned itself as a worthy potential competitor to the nation’s dominant audience measurement and consumer research company, Nielsen.
While that company has struggled, Comscore has seen its stock value disintegrate since former CEO Bryan Wiener and ex-President Sarah Hofstetter exited March 31 and a big stock sale designed to raise millions in cash — and perhaps millions more — was panned by investors.
The bleeding continued on Tuesday, bringing another distressing all-time low to SCOR despite a big international launch.
