In what's being called "a landmark multi-platform creative initiative" for NBC Universal, the newly named Universal Media Studios announced that it will produce the US English-language version of a hit Colombian telenovela for NBC while a Spanish edition will be produced and broadcast independently with a different cast, script and production team by NBC Universal's Telemundo Network.
Look for a title change before this starts airing in the US, but the novela carries the provocative name "Sin Tetas No Hay Paraiso," which translates in English to "Without Breasts There Is No Paradise." It is based on a best-selling, true-to-life novel by the same name that tells the story of Catalina, a young woman seduced by a world of easy-money, who agonizes that her figure is a barrier to deliverance from poverty and a pampered life as a drug-trafficker's lover.
"These synergistic productions represent a giant leap forward for the networks of NBC Universal. I scour the world for the best ideas and for the game-changing hit shows and 'Sin Tetas' is one of those shows. We have a tremendous opportunity to achieve cross-promotional efforts on behalf of both of these telenovelas as we reach out to diversify our audiences," said NBC Entertainment and Universal Media Studios Co-Chairman Ben Silverman.
NBC Universal and Telemundo acquired the rights to "Sin Tetas No Hay Paraiso" from Colombian production company, Canal Caracol.